Pricing of Complementary Goods and Network Effects
نویسندگان
چکیده
منابع مشابه
Pricing of Complementary Goods and Network Effects
We discuss the case of a monopolist of a base good in the presence of complementary goods provided either by it or by other firms. We assess and calibrate the extent of the influence on the profits from the base good that is created by the existence of complementary goods, i.e., the extent of the network effect. We establish an equivalence between a model of a base and a complementary good and ...
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Journal of Marketing Research Vol. XLII (February 2005), 30–42 *Wilfred Amaldoss is Associate Professor of Marketing, Fuqua School of Business, Duke University (e-mail: [email protected]). Sanjay Jain is Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland (e-mail: [email protected]). Both authors contributed equally to the article. The author...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2004
ISSN: 1556-5068
DOI: 10.2139/ssrn.407280